Welcome! Dr Alekha here...

My journey in communication began with a deep curiosity about how media shapes society, communities, and human understanding. From working in television newsrooms as a news anchor and producer to entering academia as a media educator and researcher, every phase of my journey has strengthened my belief that communication is more than information—it is the foundation of social connection and collective consciousness.

Over the years, I have explored communication through research, teaching, audiovisual production, photography, and community engagement. These experiences inspired me to develop original communication theories and models that connect media practice with social realities and cultural perspectives.

Today, as a Senior Assistant Professor at the Central University of Haryana, I continue to work at the intersection of communication theory, media innovation, and community-centric knowledge systems with a vision to build meaningful, socially responsible, and future-oriented communication ecosystems.

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award accomplishments

  • Promoted to Senior Assistant Professor (Academic Level 11) under the Career Advancement Scheme (CAS) at the Central University of Haryana

  • Developed original communication theories and models including Communication Sprinkler, Biswarupam Model, Diamond Model of Communication, and CCD Theory

  • Authored academic books on community communication and non-verbal communication

  • Directed institutional documentaries and communication campaigns for Central University of Haryana

  • Served as Teacher-in-Charge (TIC) of the Department of Journalism & Mass Communication

  • Contributed to MOOC and digital e-content development during the COVID-19 period

  • Designed the CUH Coffee Table Book 2020 and NEP 2020 draft layout

  • Organized media festivals, journalism workshops, and professional skill development programs

  • Published research papers, book chapters, and academic contributions in media and communication studies

  • Worked professionally as a television news anchor, producer, and audiovisual practitioner before joining academia

More About Me

Research Supervision & Academic Mentorship

Guiding emerging researchers in media studies, communication theory, digital communication, and community-centric media practices.

Anushka Singh

PhD Scholar under the guidance of Dr. Alekha Sachidananda Nayak in the Department of Journalism & Mass Communication at Central University of Haryana. Her research interests include international communication, advertising, framing studies, and digital media analysis. She qualified UGC-NET with JRF in Mass Communication & Journalism and has presented research at the Asian Congress for Media and Communication 2024. Her published works focus on greenwashing campaigns, media framing, and conflict-related digital news coverage. She has professional experience in public relations and content writing through internships with ToppersNotes and Alizendria Branding Solutions. She is also a Silver Medalist in graduation and recipient of the Best Documentary Film Award at a State-level Film Festival for the documentary Saint Tradition of India.

Amit Singh

PhD Scholar under the guidance of Dr. Alekha Sachidananda Nayak in the Department of Journalism & Mass Communication at Central University of Haryana. His doctoral research focuses on “Framing of Conflict Related News in Indian Newspapers: An Analysis from the Perspective of Peace Journalism.” His research interests include conflict reporting, peace journalism, media framing, and investigative journalism. He completed his M.A. in Journalism & Mass Communication with First Class distinction and has practical media exposure through internship experience at Dainik Bhaskar Corporation Limited.

Narayana Choudhuri

PhD Scholar under the guidance of Dr. Alekha Sachidananda Nayak in the Department of Journalism & Mass Communication at Central University of Haryana. His doctoral research focuses on “Rhetoric in Indian Political Communication: A Study on Short Videos of Indian Political Leaders’ Speeches.” His research interests include political communication, social media studies, digital journalism, visual communication, and media production. He has professional experience in television production, social media strategy, photography, and documentary filmmaking, with associations including University of Delhi and Central University of Rajasthan. He has directed documentary films and contributed extensively to media production, digital campaigns, and public communication projects.